Creative Cabal was founded in 2015 by Souris Hong and Todd Roberts, two executives with award-winning histories in the entertainment, music, and visual arts industries. We are a minority-owned, woman-led visual artist advisory and creative agency based in Los Angeles. We approach our creative projects with “joy and rigor” in the spirit of Charles and Ray Eames’s adventurous approach to life and work.

Souris Hong, Founder 

Souris is an idea-enabler, agent, and author who catalyzes inspired collaborations between commercial clients and artists. As a war-refugee who cherishes every new day as a gift and a privilege, she is committed to balancing commercial projects with purpose-driven work.

For over more than two decades, Souris has collaborated with imaginative creators in the book, film, magazine, music, and video game industries. She helped launch MOCAtv, the first dedicated art channel on YouTube’s Original Channels.

Souris is a creative spirit in her own right. Her photographs have been displayed at the Nature Lab at the Natural History Museum of Los Angeles and the “House & Home” exhibition at the National Building Museum in Washington, D.C., and published in “Revisionaries, A Decade of Art in Tokion” and Ryan McGinness’s “Installationview.”

Souris is the New York Times bestselling author of Outside the Lines: An Artists’ Coloring Book for Giant Imaginations, which Vanity Fair declared as 2013’s ‘it’ gift. Following up on this success, she authored Outside the Lines Too: An Inspired and Inventive Coloring Book by Creative Masterminds in 2015. Both books represent a significant curatorial effort, securing contributions from artists including Shephard Fairey, Lia Halloran, Umar Rashid, Exene Cervenka, Eames Office, Shantell Martin, and Keith Haring’s estate.

Souris serves on the Los Angeles Forum for Architecture and Urban Design, The ACTION Project, and Change in the Air boards and volunteers as a grant panelist for the Los Angeles County Department of Arts and Culture. She has been a member of numerous arts and culture committees, including The Other Art Fair and Hammer K.A.M.P.

Souris earned a Bachelor of Arts in Environmental Science from Boston University.

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